It was about a kid who went under his bed counted to 10 and was transported to a different world.
I remember he fell into a river and got permanent tear marks on his face.
To add to this question, his stuffed animal came to life and the world he came into was populated by anthropomorphic animals. Sugar was a type of drug and they also had access to magic through crystals. It was in English before 2016 but not before the 2005. The main character was a blonde child and one of his parents had died, if I recall correctly.